LADIES EUROPEAN TOUR'S PIONEERING MOVE

  2015 TURKISH LADIES OPEN WILL 

START SUNDAY, FINISH WEDNESDAY

NEWS RELEASE FROM THE LADIES EUROPEAN TOUR

The 2015 Turkish Ladies Open will be the first tournament on any major golf tour to finish on a Wednesday, in a pioneering move aimed at boosting the profile of women’s golf.

Breaking with the traditional Sunday finish will ensure that the tournament receives extended live television coverage on Sky Sports and Golf Channel and will be watched in more than 50 countries worldwide.

“The Ladies European Tour (LET) strategy includes exploring new ways to provide maximum exposure to women's golf, widening the fan base beyond traditional golf fans, reflecting the reality of changed consumer behaviours and avoiding busy weekends which are over populated with so many sports,” said Ivan Khodabahksh, the LET’s CEO.

The Turkish Ladies Open will be played from Sunday, May 17 to Wednesday, May 20 next year,
with record prize money of 500,000 euros, an increase of 100 per cent on 2014.