NEW RESEARCH COMMISSIONED BY SYNGENTA

GOLF WOULD GROW IF COURSES, CLUBS BECAME MORE FEMALE FRIENDLY

NEWS RELEASE

Golf in the UK has an opportunity to grow if clubs and courses become more female friendly and offer flexible playing options, according to new research commissioned by Syngenta.

The study found more women would be interested in taking up golf if they could learn with female friends and family, and play on shorter courses offering the option of nine or six-hole rounds.

They would also be encouraged to commit to golf or return to the sport if clubs were “less masculine”, “less intimidating” and treated them as “valued customers.”

The findings are contained in a new free-to-download report, The Opportunity to Grow Golf: Female Participation which follows specialist qualitative research, including a series of panel sessions around the UK listening to the views of female golfers, lapsed players and non-golfers. 

The report, which was launched in London to an audience of golf industry professionals, including the 2015 European Solheim Cup Captain Carin Koch, is designed to help clubs and courses identify potential solutions to retain current female golfers and attract new players, supporting the long-term sustainability of the golf industry.